
Hello, I'm Bethany.
UX Designer. Somatic Practitioner. The person who's going to help you get out of your own way and bring your deeper purpose to life.
By day, I'm a UX Design Lead for a major ecommerce brand. By calling, I'm a Certified Integrative Somatic Practitioner. Those two things aren't as unrelated as they sound — my own journey through burnout taught me that business growth and personal growth are the same track. The fears you carry don't stay in your personal life. They show up in the business you're afraid to start, the prices you won't charge, and the brand that doesn't feel like yours.
That's what lights me up — helping people find their true calling and then actually build it. Not just the idea of it, not just the vision board version, but the real thing: the brand, the website, the business that makes them think this is what I was meant to do.
I founded Verve & Soul because I got tired of watching brilliant, capable women pour everything into businesses that don't reflect who they are — or never start at all because the fear is louder than the dream. Whether you need somatic coaching, a full business launch, or a website that finally does you justice — I'm here for all of it. Because the inner work and the outer work were never meant to be separate.
Somatic & Coaching Training
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Somatic Stress Release™ Professional Certification | Currently Training
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SE™ Professional Training Program - Level 1 | Somatic Experiencing International | 2025
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How to Help Your Client Integrate and Heal Their Shadow Parts - NICABM | 2025
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Basic Principles of Somatic Experiencing - Somatic Experiencing International | 2024
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Somatic CBT Certificate - The Embody Lab | 2024
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Mindfulness-Based Mind Fitness Training Course - MMFT® with Dr. Liz Stanley | 2024
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Certified Integrative Somatic Practitioner - Integrative Wellness Academy | 2024
Design & UX Experience
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6+ years leading UX strategy for global digital products
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15+ years in digital marketing
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Experience across enterprise software, consumer apps, and brand websites
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Expert in Squarespace and Wix platform design and development
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Deep background in information architecture, content strategy, and conversion-focused design
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Expert in WCAG accessibility standards
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Stress-informed UX design
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Qualitative and quantitative UX Research
