
Hello, I'm Bethany.
UX Designer. Somatic Practitioner. Heart-Centered Business Owner.
I'm a professional UX Design Lead for a major e-commerce brand by day, and a Certified Integrative Somatic Practitioner by passion. Those two things aren't as unrelated as they sound! My journey through burnout and toward deeper purpose taught me that business growth and personal growth run on the same track. The fears you carry don't stay in your personal life. They show up in the business you're afraid to start, the prices you don't think you can charge, and the brand that doesn't quite feel like yours.
Helping you find your true calling and bring it to life motivates me every day. Not just the idea of it, not just the vision board version, but the real thing: the brand, the website, the business that makes you think, "This is what I was meant to do."
I founded Verve & Soul because I got tired of watching brilliant, capable women pour everything into businesses that don't reflect who they are, or never start at all because their fear is louder than their dream. Whether you seek somatic coaching, a full business launch, or a website that finally does your brand justice, I'm here for all of it. Because the inner work and the outer work were never meant to be separate.
Somatic & Coaching Training
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Somatic Stress Release™ Professional Certification | Currently Training
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SE™ Professional Training Program - Level 1 | Somatic Experiencing International | 2025
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How to Help Your Client Integrate and Heal Their Shadow Parts - NICABM | 2025
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Basic Principles of Somatic Experiencing - Somatic Experiencing International | 2024
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Somatic CBT Certificate - The Embody Lab | 2024
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Mindfulness-Based Mind Fitness Training Course - MMFT® with Dr. Liz Stanley | 2024
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Certified Integrative Somatic Practitioner - Integrative Wellness Academy | 2024
Design & UX Experience
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6+ years leading UX strategy for global digital products
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15+ years in digital marketing
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Experience across enterprise software, consumer apps, and brand websites
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Expert in Squarespace and Wix platform design and development
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Deep background in information architecture, content strategy, and conversion-focused design
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Expert in WCAG accessibility standards
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Stress-informed UX design
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Qualitative and quantitative UX Research
